Brand Soul Proposition

Where kids’ creativity creates lasting, positive change for children in need.

Soul + Marketplace

• REVENUE: One of the single largest of corporate unrestricted revenue
• IMPACT: Leveraged hybrid cause marketing/licensing tie-ins into mission-critical fundraising such as US programs and 2005 tsunami relief
• AWARENESS: Engaged consumers who likely would not become donors to interact with the cause—“Advertising we were paid to do”